Came across this beautiful and inspiring lithograph 1955 advertising poster by Italian designer Giovanni Pintori for an Olivetti Lettera typewriter. I feel that it is rare today to come across a minimalistic advertising poster that is stripped of some engaging convincing headline, or some simple text copy that convinces us we have a need or our life would be incomplete without it.
Here, Pintori creates this stunning approach in design and layout to simply support the brand of the product. Beautiful!!!