Fusano Olive Company

When new owners Scott Morrell and Jeremy Sizemore acquired the Fusano Olive Company, a family-owned and operated business in 2015, they knew one of the first tasks was to have the overall brand re-invented. The previous logo and labels had a disjointed and uncontemporary look and feel and they wanted to boost sales in the products’ current distribution points, which were mostly high-end wineries and select small-scale stores, as well as online.

The new brand logo and design for the product labels helps give these high-quality olive oils and whole and stuffed olives a more classy, more thorough branding that will help increase sales and brand alliance with new and current consumers as well match their current price-point.