Fusion Freeze

2011

Brand Design

Using the power of the instant freezing properties of liquid nitrogen, owners of Utah’s Fusion Freeze Creamery offered clients the ability not only choose their mix-ins, but the color of their ice cream, and a fusion of flavors that have endless possibilities. Want to make purple, orange flavored ice cream? Done. Want a soy-based cherry-flavored, green ice cream? Done. Simply blasting the churring concoctions with science instantly freezes the blending cream within seconds and because it is so fast the ice crystals are smaller, and therefore the ice cream is creamier. Don’t you just love science?