Hume Lake Rough Fire Fundraiser

In the late summer of 2015, one of the year’s largest wildfires in California, the “Rough Fire” consumed almost 160,000 acres of the Kings Canyon and Sequoia National Forest. Nestled in that region lies Hume Lake and the community of Hume Lake Christian Camps. Miraculously, the 320 acres of property remained untouched by the fire that lasted over 6 weeks with mandatory evacuations through the region east of Fresno.

Due to the national, social media frenzy that occurred during this time as #prayforhume went viral across both Instagram and Facebook as thousands of friends and supporters of Hume Lake’s ministry called for prayer for the safety of the property and those fighting the fires. It was decided a t-shirt would be designed and sold online for a limited 2 week period. with all funds going directly into a campership fund to send participating firefighters’ children to one of Hume Lake’s youth summer camps. The result: $42,000 in retail sales for this campaign.