Established in 2012, Hume New England is the second on-site property acquired by Hume Lake Christian Camps with the goal of bring the Gospel to the East Coast. Situated in the Berkshire Mountains near Monterey, Massacusetts, Hume New England was faced with a much different target mindset than it parent ministry on the West Coast. Youth camps on the East Coast are primarily put on and run by the church staff – not something that a church would send off their students to.
The point of the booklet was to present Hume New England to youth pastors in the Massachusetts area as a viable option for their summer program and calendar. Each aspect of what Hume brings to youth camping ministry is presented with clarity and simplicity, allowing this marketing piece’s message to be clear and persuading.
Created in association with Hume Lake Christian Camps.