Design 7 Studio was contracted to design a logo for Eternal Foundations, a Christian-based resource that focuses on home-schooling and small group study materials. Client and author Susan Gaddis wanted a logo that helped convey longevity, and being deeply grounded in faith.
The vision for the logo had such clarity from the beginning, that after just an open conversation and a clear picture of what it needed to be, the logo below was crafted on the first round and only one was presented to the client. Certainly a rarity as most projects have at least 3 or 4 directions or concepts presented.
From the get-go, this was one logo that as I was sketching and the concept came to me, I just knew this was the one and there was no need to present the client with anything but that. And Susan agreed….