Wasted Youth Cellars

2012

As the popularity of the wine industry continues to grow, this line of wines  is tailored to the younger 20-something crowd of wine connoisseur.  The brand was specifically tailored to represent the rebellious nature and unrefined attitude that the “new” wine drinker embodies.  This was best represented by taking vintage 1950’s pop-art characters that represented that clean, polished composure and, through graffiti, transforming them into the new culture of piercings, tattoos, and crass behavior.  It’s style and tone of humor help make convey a brand that is fun, doesn’t take itself too seriously, and will appeal and be embraced by its demographic.