Windrider Institute


Design 7 Studio was recently contracted to design the new branding for Windrider (formally known as Angelus).

Windrider is an organization who’s goal is to create live and virtual community spaces across the globe that allow people to thoughtfully explore the centrality of story in how we make and understand meaning in the world. To that end, Windrider serves as a leadership forum, international student film festival, content provider, producer, laboratory, classroom, and resource provider to inspire people to create, view, and discuss visual media that address life’s ultimate questions.

The Windrider brand is comprised of the following sub-brands:

Windrider Institute
Windrider Forum
Windrider International Student Film Festival (WISFF)
Windrider Productions

The tagline for Windrider are Conversations in Cinema, and “Film Responsibly” which help clarify what they are about and the social tone they are striving to establish with the new and next generation of filmmakers.

For the concept of the design, I wanted an image that had movement and a dyanamic feeling to it yet was set in a stable form.  Creating a monogram “W” out of a film reel was the resulting direction.  While the film reel itself is a dying medium, it is universally recognized and instantly conveys what industry Windrider is involved in.